Brand & marketing agency
ELumen.
Brand and marketing for tech-driven businesses that want to cut through complexity and scale.
Energy, tech, finance and SaaS companies come to us when they have a strong product and want more market presence and organic growth. We explain your product in words your customers understand, then turn it into campaigns and sales activations that bring in customers.
On set: Jimdo video campaign 
On the roof with a solar install 
zolar local customer event 
Talk: Impossible Marketing, Madrid 
AI workshop for marketers
Why ELumen
Why work with ELumen.
Hands-on insider
I own the project and its results, the way an in-house lead would.
15+ years, 3 markets
B2B and B2C brands in tech, energy, finance, travel, SaaS and media. From startups to global companies.
Trusted partner network
Design, PR, video and events from specialists I've worked with for years. Strong ideas on a reasonable budget.
AI-native
I use AI to work faster and automate execution. The ideas and the expertise stay mine.
How we work together
Where we can start.
We start with your most pressing problem and build from there towards your business goals.
New product or market
You're launching something new or entering a new market, and need a clear story and a plan.
- Value proposition and positioning
- Go-to-market plan
- KPIs and ROI targets
A message your market understands and a plan your team can act on.
Book an introSales activation
Your product is right, but your sales team lacks the tools to explain it.
- Pitch deck and sales materials
- Website
- Email journeys
Materials that help your team close deals faster.
Book an introSenior marketing, day to day
You need a senior marketer without a full-time hire.
- I lead your marketing hands-on
- Design, creative production and PR from my partner network
One senior lead who owns the results, with specialists when you need them.
Book an introDeep Energy Industry Expertise
We bring hands-on experience in the Energy industry, with proven work across companies and markets. We understand the industry complexity, and what it takes to turn technical solutions into stories that sell.
See examples of our work.
Case Studies
Selected Work
*Case studies from Elena's previous roles and freelance work, prior to founding ELumen.
About the Founder — Elena
Confession: I'm a marketer who's tried everything, including the stuff that shouldn't have worked. I know what doesn't work. And I know how to make it work anyway.
For 15+ years I've built and developed brands in three completely different markets: Spain, Germany and Russia. B2B and B2C, across the energy transition, tech, SaaS and finance. Each time I learned how the market works from scratch and grew brands from where they were. That's what I did with DLL, zolar, Jimdo, trivago and CTC Media.
So I built ELumen, the kind of agency I'd hire myself: senior thinking, hands-on execution and no gap between strategy and the work.
We shape your story and turn it into commercial impact, connecting brand strategy, value proposition, go-to-market, campaigns and commercial activation into a coherent growth journey. So your brand gets remembered, builds preference and drives business.
You work with me directly. For each specialization I bring in people I've worked with for years. A big project doesn't need a big agency bill.
Have a complex business or a story that needs sharpening? Book an intro and let's see if it's a match.
Clients say
What it's like to work with us.
Elena is a great marketing partner who understands the energy transition business in depth and takes the time to understand our customers and how we work.
She focuses on what makes a real difference to the business and knows how to turn goals into action.
She works independently, finds practical solutions, and always looks for the best outcome for the company while keeping costs under control.”
Contact us
Let's talk about
your brand.
Project inquiries, agency partnerships, talks or guest lectures — if there's a conversation worth having, get in touch.