EV charging marketing agency
Marketing for EV charging and e-mobility.
We work with charging hardware manufacturers, charge point operators, installers and financiers. Positioning, campaigns and sales materials from home chargers to high-power charging hubs, so site owners, fleets and homeowners understand what pays off for them.
What makes EV charging hard to communicate.
- Charging offers sound the same: power output, connector type, app. In the end buyers compare on price.
- The decision makers are site owners, fleet managers and housing companies, not e-mobility experts.
- Grid connection, grid fees and load management change the business case and are hard to explain simply.
- Bidirectional charging is coming to market, but customers don't know what it gives them or when.
- Installers and channel partners sell for you, but need materials they can use on their own.
What we do for EV charging companies.
Positioning for charging hardware and services
A clear value proposition for your hardware, software or charging service. What sets you apart, written for site owners, fleets and installers.
Campaigns for fleets, retail and housing
Campaigns and content for the people who decide on charge points, built on the questions they actually ask: cost per charge point, utilisation, grid connection and financing.
Partner and sales materials
One-pagers, pitch decks and sales arguments for your team, installers and channel partners, so everyone sells with the same message.
Trade articles, events and LinkedIn
Articles for trade media and LinkedIn campaigns around trade shows such as The smarter E Europe, to build visibility with manufacturers, installers and operators.
From home chargers to bidirectional charging.
Home and workplace chargers
Wallboxes for homes and businesses, often sold together with solar and storage. We show how charging with your own solar power lowers the cost per kilometre, and make cross-selling easy in the sales conversation.
Fast charging and charging hubs
DC and high-power charging for retail, logistics and charging hubs. Messaging for site owners who decide based on utilisation, grid connection and financing.
Fleet and depot charging
Charging infrastructure for company fleets and depots. We turn charge planning, load management and cost into a business case fleet managers and finance teams understand.
Bidirectional charging
Vehicle-to-home and vehicle-to-grid are becoming commercially usable. In Germany, storage including EVs is exempt from grid fees until August 2029, and ISO 15118-20 becomes mandatory in the EU from 2027 for public and most new private charge points. We explain what this means for your customers without promising more than is possible today.
Experience with charging infrastructure.
- Marketing for charging, storage and solar financing at DLL: partner one-pagers for charging hardware manufacturers and a trade article on financing charging infrastructure for a Spanish industry magazine.
- LinkedIn campaigns targeting manufacturers and channel partners around The smarter E Europe.
- Brand lead at zolar: marketing EV chargers together with solar, storage and heat pumps.
- 15+ years in brand and marketing across Germany, Spain and Russia. We work in English, German and Spanish.
- You work with Elena directly. Design, motion, video and PR specialists join when the project needs them.
Energy projects.
Co-Content & Concept Creation
DLL Group customer story
Brand storytelling that established DLL as a trusted financial partner in Spain's energy transition.
Brand Lead
zolar Video Campaign
A customer-led video campaign that gave zolar a new value proposition and brought the brand closer to homeowners.
Commercial Activation
Solar sales enablement
A buyer-journey positioning framework that made solar sales conversations consistent across two brands.
Clients say
What it's like to work with us.
Elena is a great marketing partner who understands the energy transition business in depth and takes the time to understand our customers and how we work.
She focuses on what makes a real difference to the business and knows how to turn goals into action.
She works independently, finds practical solutions, and always looks for the best outcome for the company while keeping costs under control.”
Frequently asked questions.
What does an e-mobility marketing agency do?
It helps charging hardware and service providers win customers: with clear positioning, campaigns and sales materials for site owners, fleets, installers and homeowners.
Which companies do you work with?
Manufacturers of home chargers and fast-charging hardware, charge point operators, charging and load-management software providers, installers and financiers of charging infrastructure.
Can you explain bidirectional charging to customers?
Yes. We explain vehicle-to-home and vehicle-to-grid through what matters to customers: which cars and chargers support it, what it saves or earns, and which rules apply right now. Without promises the market can't keep yet.
Do you also work with solar and storage?
Yes. EV chargers are often sold together with solar and battery storage. See our solar marketing page for more.
How do engagements usually start?
With a free intro call, followed by a focused proposal, often a positioning sprint, partner materials or a campaign.
Related pages.
Let's talk about your EV charging marketing.
A free 30-minute call about your positioning, your partners and your sales process, and what would make the biggest difference first.
Book a free intro call