Solar marketing agency
Marketing for solar companies.
We work with solar providers, installers and commercial solar specialists in Germany and across Europe. Positioning, campaigns and sales materials for solar PV, battery storage and heat pumps, so your customers understand why the system pays off and why they should buy it from you.
Where solar marketing usually goes wrong.
- Every provider promises independence and savings. To customers the offers look the same, so price decides.
- Weeks or months pass between contract and commissioning. Without communication, trust drops and cancellations rise.
- In commercial solar the CFO decides. They want self-consumption, demand charges and payback, not brochure language.
- Feed-in tariffs, subsidies and grid fees keep changing. Messaging and sales materials go out of date faster than expected.
- Battery storage, EV chargers and heat pumps are sold as add-ons instead of one offer that pays off for the customer.
What we do for solar companies.
Brand strategy and positioning for solar providers
What sets you apart from other solar providers, in one sentence your website, sales team and campaigns all use. For residential, commercial or both.
Campaigns and content for solar PV
Customer stories, video and campaigns that show what a system delivers in everyday life. With self-consumption, self-sufficiency and payback instead of general promises.
Sales materials for solar, storage and heat pumps
Pitch decks, objection handling and one-pagers for the sales conversation, including cross-selling of battery storage, EV chargers and heat pumps.
Customer communication from quote to commissioning
Automated email journeys in HubSpot or your CRM that take customers through planning, grid registration and installation. Fewer status calls, fewer cancellations.
Solar, storage and heat pumps.
Commercial and industrial solar
Rooftop PV on warehouses and offices, often combined with a roof renovation. We build the story around self-consumption, demand charges and payback that convinces management and finance.
Residential solar
Rooftop systems for homeowners, often bundled with storage and an EV charger. Campaigns and sales materials that explain the annual savings and keep trust until installation day.
Battery storage marketing
Home and commercial batteries, peak shaving and energy management. We explain how storage saves or earns money for buyers who aren't energy experts.
Heat pump marketing
Homeowners weigh cost, subsidies and disruption. We write messaging that answers exactly these questions and combines heat pump, solar and storage into one offer.
Experience in the solar industry.
- Brand lead at zolar, the German solar provider: the customer video campaign "Meine Energie-Unabhängigkeit", covered by pv magazine, and a season-long sponsorship with Füchse Berlin. Marketing for solar, storage, EV chargers and heat pumps under one brand.
- Sales enablement for German B2B solar companies in commercial PV: one positioning framework for sales across two brands, sales presentations, and an outbound campaign for solar combined with roof renovation.
- A HubSpot email journey that guides customers from sale to installation and cut status calls during long projects.
- Marketing for solar and battery storage financing at DLL, including the customer story of Club Natació Barcelona and its switch to hybrid solar.
- We work in English, German and Spanish. You work with Elena directly.
Solar projects.
Brand Lead
zolar Video Campaign
A customer-led video campaign that gave zolar a new value proposition and brought the brand closer to homeowners.
Commercial Activation
Solar sales enablement
A buyer-journey positioning framework that made solar sales conversations consistent across two brands.
Commercial Activation
Solar email automation
A structured, triggered email journey that cut status-check calls during long solar installations.
Brand Lead
zolar Sport sponsorship
A season-long 360° sponsorship with Füchse Berlin that opened a new audience and generated leads on site.
Co-Content & Concept Creation
DLL Group customer story
Brand storytelling that established DLL as a trusted financial partner in Spain's energy transition.
Clients say
What it's like to work with us.
Elena is a great marketing partner who understands the energy transition business in depth and takes the time to understand our customers and how we work.
She focuses on what makes a real difference to the business and knows how to turn goals into action.
She works independently, finds practical solutions, and always looks for the best outcome for the company while keeping costs under control.”
Frequently asked questions.
What does a solar marketing agency do?
It helps solar companies win customers: with clear positioning, campaigns and sales materials that explain why a solar system pays off. At ELumen strategy and execution come together.
Do you work on residential or commercial solar?
Both. Residential buyers need trust and clear savings; commercial buyers need self-consumption, demand charges and payback. The messaging and materials are built differently for each.
Do you also market battery storage and heat pumps?
Yes. At zolar we marketed solar, storage, EV chargers and heat pumps together. We help you sell them as one offer that pays off for the customer.
Do you work with solar companies in Germany?
Yes, most of our solar work is in Germany, and we write German copy directly. We also work across Spain and the rest of Europe.
How do engagements usually start?
With a free intro call, followed by a focused proposal, often a positioning sprint, sales materials or a campaign.
Related pages.
Let's talk about your solar marketing.
A free 30-minute call about your positioning, your sales process and your campaigns, and what would make the biggest difference first.
Book a free intro call